In this blog we would like to explain why you should use DMARC as an email authentication policy and reporting protocol. In essence, DMARC acts as an email security officer who checks sender and receiver IP address origins, protecting your email domain from phishing attacks and other forms of email fraud. Email fraud is surely not the only cyber risk; however, it is easily the number one attack used by cyber criminals.
So why use DMARC?
- To ensure that your customers can trust your emails
- To protect your brand
- To prevent C-level fraud
Essentially, you would like everyone on the internet to trust your mail messages without having to worry about cybercrimes and the potential problems cyber-attacks could cause for your brand. Cybercriminals increasingly use familiar brands to send out email blasts with your logo to trick their victims into giving up information. DMARC helps to protect you from this.
Another reason to use DMARC is to protect your carefully built brand image from irreparable damage. Nothing is more important than trust when it comes to creating and maintaining a strong brand so imagine cyber criminals pretending to be you. Email reports will show you as the sender and the recipient may have no way of finding out that the mail is not authentic. DMARC helps to protect you from this.
Finally, using DMARC protects you from C-Level attacks. Also known as ‘Whaling’, these are generally carried out for their authority and access within a company. Whaling attacks are often confused for phishing because they are similar in nature. With DMARC you can effect the deliverability of Whaling attacks and therefore you can add “trust” to your domain.
Previously a secure email gateway with anti-spam services was sufficient to protect an organisation from attacks via e-mail. Today this is no longer enough as organisations face numerous cyber threats. Email authentication helps companies who believe that their reputation and trust are important in doing business in this modern time.